Proper Crisps, one of New Zealand’s fastest-growing snack brands, expanded beyond its well-known potato and vegetable crisps into corn chips in 2019.

The packaging for the new range was designed and illustrated to sit comfortably within the Proper world while giving the product its own character. The result has become a standout, highly successful addition to the brand’s lineup - confident, colourful and unmistakably Proper.