Aratoi is a much-loved cultural institution in the Wairarapa. In 2017, the visual identity was redesigned to create a clear, flexible system that could comfortably carry the full range of exhibitions and events at Aratoi.

From exhibition posters and bespoke wall graphics for individual shows, through to signage, the quarterly What’s On publication and materials for special projects, the work spans the full range of Aratoi’s programme and events. The result is design that feels cohesive and responsive to each exhibition, while staying lively, clear and distinctly connected to Aratoi.